How to Optimize Your Google Business Profile for Local SEO Success
- Tishawna Steele
- 18 hours ago
- 2 min read
Boost visibility, build trust, and attract more clients with a fully optimized Google Business Profile.
Creating a standout online presence as a creative or small business doesn’t take a big budget—it takes a smart approach. Let’s unpack how your Google Business Profile (the new name for Google Business Page) can become a powerful asset for your local SEO and credibility.
In our last post, Top 3 Must-Have Content Creator Tools, I shared the exact gadgets I use to film high-quality content alone — no videographer, no stress. Now it's time to put those still shots to use!
I. Your Digital Handshake: Make It Count
Think of your Google Business Profile as your digital handshake—it’s often the very first impression potential clients get of your brand. When they search for services like yours, your profile typically appears before your website.
That’s why it needs to be accurate, polished, and optimized! Not just for people, but for search engines! Citations (like consistent mentions of your NAP: Name, Address, Phone) and backlinks strengthen your local SEO and keep your business details reliable across the web.
II. Lay the Foundation: Complete Every Detail
Every section matters:
Business name, address, phone, categories, and services — no guessing permitted
Accurate hours, website, and descriptions help Google and your audience understand who you are and what you offer.
Google rewards profiles that are detailed and up-to-date with better visibility and performance.
III. Capture Attention with Visuals
Profiles with high-quality photos and short videos perform better. Here’s what you’ll want to include:
Photos of your workspace, team, products, or behind-the-scenes
Short video pause points that quickly showcase what it’s like working with you
Visuals help your profile feel authentic and inviting—and keep visitors engaged.
IV. Reviews: Your Social Proof Engine
Good reviews do more than feel nice; they impact your ranking.
Invite satisfied clients to leave honest reviews.
Always respond thoughtfully — this shows you’re active, engaged, and trustworthy.
Regular interaction builds trust with both clients and Google.
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